I'm Alejandro Val, a graphic designer and motion designer based in Montevideo, Uruguay. I grew up drawing and watching cartoons on TV and VHS, at a time when the internet wasn't yet part of everyday life. Later came web design, television and eventually motion graphics.
The tools, formats and ways of working have changed a lot along the way. I've always enjoyed figuring out how things work, trying new approaches and learning something new. In many ways, that constant change has shaped the way I work today.
I've worked in motion design for over 15 years, independently since 2011. Over that time, I've worked with agencies, production companies and clients on projects of all shapes and sizes.
What I do
I work on motion design and animation for campaigns, brands, explainer videos, title sequences and cultural projects.
Sometimes I take care of an entire piece, from start to finish. Other times, I join a production team to animate a specific part of a larger project. I enjoy both.
I also develop tools and scripts for After Effects when a project calls for them. It's a more technical side of my work, but the goal is simple: make production easier, more consistent and less repetitive.
Motion design and animation
Explainer videos
Campaign and social media content
Title sequences and logo animation
Museum and cultural projects
After Effects scripting and automation
How I like to work
Looks good. Makes sense.
I'm not particularly interested in adding effects just for the sake of it. I like animation that has a purpose, whether that's explaining something, telling a story or simply making a piece more engaging.
I prefer to understand what a project needs before jumping into animation. I pay attention to the details, but also to deadlines, communication and making the whole process as straightforward as possible for everyone involved.
Outside the screen
Other things I enjoy.
When I'm not working, I ride my bike around Montevideo, play guitar with more enthusiasm than skill, and spend time with my family. I also enjoy drawing, painting, woodworking and fixing things.
