The Real de San Carlos museum was designed as a complete multimedia experience — interactive displays, video projections, timeline installations, and cinematic mapping — built around one of Uruguay's most singular historical sites: a bullfighting arena where no bull, matador, or horse was ever killed.

Within that larger project, I was commissioned to develop a series of holographic display pieces projected onto real objects from the collection. Each piece had to activate a physical artifact — make it speak — without competing with it.
This one projects onto a real tambourine and explores the role of music in bullfighting: the pasodoble, the singing, the rhythm of palmas. Music is structural to the experience — not background, but ceremony.

The production required the same kind of historical reconstruction as the other pieces in the series: period audiences, a brass band in the stands, and a rendition of La Giralda — the first pasodoble ever heard at the Real de San Carlos — rendered with enough visual credibility to hold up on screen.
Where AI couldn't deliver, I worked with processed real footage and integrated both sources into a single coherent visual language.

Working from script and voiceover, I handled visual direction, AI-assisted generation, image curation, editing, graphics, animation, and adaptation for holographic projection.